Recruitment Marketing is a new “buzzword” in HR referring to strategies and tactics used by an organization to find, attract, and engage talent before they actually apply for a job. If you are familiar with the traditional talent acquisition model, this is also known as the pre-applicant phase.
Recruitment Marketing involves promoting the value of working for a specific employer in order to excite candidates about the opportunity. Basically, recruitment marketers, combine modern digital marketing tactics with corporate marketing strategies and employer branding.
Recruitment Marketing campaigns begin with trackable initiatives that generate applicant interest and drive conversions.
Top 5 Key Functions of Recruitment Marketing:
- Gеnеrаtе awareness fоr рrоѕресtivе саndidаtеѕ
- Crеаtе interest in targeted саndidаtеs fоr a job opening
- Gain соnѕidеrаtiоn оf thе candidate for a ѕресifiс jоb
- Create, build & manage employer branding online
- Propel candidates tо аррlу to a specific position
We have developed a unique suite of software and services for recruitment marketing called Applicant Magnet. Our 360° approach to talent acquisition provides companies with a solid ROI and has been noted as, “the future of search” by many of today’s top staffing agencies.
If you’re interested in hearing more about Applicant Magnet or any of our other digital marketing and recruitment marketing services, please contact us for a demonstration.